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Product Updates

Case Study: Activated Properties Outperform

Rowland HobbsCEO, Co-founder Β· June 3, 2025

Activated properties sign more leases. This chart tracks daily leases signed before and after each property activated on UMoveFree.com

X-Axis: Days Since Go Live
‍
Y-Axis:
Total Event Count (per day, across properties)

πŸš€ What the Data Shows

Engagement triples after activation.

Event volume jumps significantly on Day 0 and remains elevated through Day 60+.

  • πŸ“ˆ +3x Increase in Engagement
    From Day -30 to +30, daily event counts more than triple.
  • πŸ“† Sustained Usage
    Post-activation activity doesn't drop off β€” it stabilizes at a higher baseline.

πŸ” Property-Level Performance

Example’s of performing properties post-activation include:

  • 🌿 Spring Park
  • πŸŒ‡ Hidden Ridge
  • πŸ™οΈ The Sovereign

Their consistent usage patterns reflect strong leasing team engagement and effective resident onboarding.

πŸ’‘ Why It Matters

Activated properties don’t just drive leases β€” we give insights, data, and comps to help properties outperform

By embedding daily comp tools we can:

  • Track days on market
  • Track pricing trends
  • Track and outperform with concessions

βœ… Bottom Line

Activation = sustained impact.

When properties activated with UMoveFree, they don’t just see more activity β€” they see better renters, better outcomes, and better performance.

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